GREG RUTTER‘S DEFINITIVE LIST OF THE 99 THINGS YOU SHOULD HAVE ALREADY EXPERIENCED ON THE INTERNET UNLESS YOU’RE A LOSER OR OLD OR SOMETHING
“The Man Your Man Could Smell Like”
On July 14, 2010, Old Spice launched the fastest growing online viral video campaign ever, garnering 6.7 million views after 24 hours, ballooning over 23 million views after 36 hours.
These Ads appear to be making fun of themselves. Is this what makes them work?